REID.DAMNIT is the alias of New Zealand born Kelly Reid, designer and lover of accessories big and small, wide and tall.
Kelly graduated from Wellington Polytechnic's Fashion Design program, spent the subsequent years traveling throughout Europe and eventually made New York her home for a spell before settling in Australia. Combining good friend Ignacio's cajoling, pushing and pulling with an internship for Derek Lam over the summer of 2007, REID.DAMNIT was born.
Each piece is designed and made in her studio in Melbourne. Bringing to you intelligent, fresh, must have bags and bits.